Social media platform Twitter has launched a controversial paid subscription service for verified accounts with ‘blue ticks’. Users who pay BlueTick’s $8 a month fee will get some perks in their feed, including fewer ads.
The Twitter mobile app has rolled out an update that will allow users to sign up for the new version of Twitter Blue.
The update states that for now the feature will be iPhone-only and users will get Twitter Blue with a $7.99 monthly fee upon signing up.
Esther Crawford, the company’s director of product development, explained that the new service has yet to go live.
He said that Twitter Blue is reportedly targeted for launch on November 7, which is a day before the mid-term elections in the United States.
Until now, the verification process was free and proved the authenticity of the accounts of users such as politicians, governments, journalists, celebrities and athletes.
Elon Musk mocked the system as ‘feudal’.
Twitter’s new chief fired half of the company’s 7,500 employees on Friday.